SPFBO X!

Today I found out that I am among the lucky ones who got into the Self Published Fantasy Blog Off #10, otherwise known as SPFBOX. There apparently were 595 books submitted but there are only 300 slots available. In past years it’s become first come first serve, but with the increasing popularity of this award, sign ups had become hectic races to submit a form. This year there was a longer time limit and entries are chosen randomly until all 300 slots are full.

So if we imagine my book as a character in a dungeon crawl, it’s now successfully defeated the PRNG monster! Next, it must beguile a blogger into extracting it from the slush pile…

How long till book 2?

TLDR; It depends on how well the first book sells, but 1-3 years from today is the goal.

One of the biggest fears of any reader when choosing to start an unfinished series is that the next book will take forever, or worse yet never be published. Some of the greatest series of modern times are unfortunately fanning the flames of this fear. Rothfuss, & Martin have left truly astounding series unfinished for decades, Robert Jordan took so long that he passed away before finishing his series. It’s not a new problem. I recall decades ago David Eddings starting additional series before completing his Mallorean.

I assure you that all of these events have affected me too, and as a reader I found myself having great difficulty forgiving these phenomenally successful writers for their tardiness. In the case of David Eddings, I suspected that the publisher was to blame, trying to make sure that readers would get hooked on the new series before completing the old one… As a result I vehemently refused to read any David Eddings until the final book of the Mallorean came out… and as a result, I never read anything further by that author. Someone actually gave me a copy of the Diamond Throne before the Mallorean was complete, but it still sits on my shelf unread today. When I look at it I only feel the remembered irritation, and never feel like actually reading it.

So now that I’m an author how do I feel about these things? I have less sympathy, not more. These authors have the blessing of success and the ability to write full time. I on the other hand must spend my free time in the evenings and weekends, and fit in the writing when and where I can. The mortgage has to get paid. My book has made it as high as #8 in one placement, and had a best sales rank in the low 4000’s. Over five months, that meas I’ve made about $900/month. Before tax. Before cost of advertising ($1500). Before other promotions and not even counting the cost of my editor and my cover art… Overall, the book is still in the red despite uncommon success for a first time indie author. Note that a month or so ago I looked into it and found that I had better sales rank than all than most of the finalists in the SPFBO #9 competition, so for a self published book with no awards (yet) I am doing quite well.

Promoting, and tracking things however has taken quite a bit of my time, time that could be spent writing of course. So a lot depends on finances and sales, and its very hard to be sure. What I can do is consider some scenarios.

Scenario 1: We can imagine that next week my book shoots to #1 and I sell a million copies (vs the ~2000 sold to date) and money is no longer a problem, how long would it take?

So in this case I could drop everything else and work exclusively on book 2. I know that when I was writing the second half of book 1, I seemed to write about a page an hour of first draft material. The first half of the book was spread out over 30 years, and I have no idea how much time went into it, but I’m willing to guess, that planning, plotting, and ideas took perhaps another hour per page, but I have a lot of plans and world building done already. I think for book 2 there’s probably no more than 30 min/page required for ideation. Then comes editing the first draft into final for. This seems to consume almost as much time as the first draft for me. There is then probably at least 3 months of planning and coordinating to publish and launch the book in a coherent manner. For book 2 this will include getting it onto Ingram-spark from the start (something that is still on my “to-do” list for book 1, but getting close!), but won’t include the month long delay to bootstrap an author page on GoodReads.

So in the end we are looking at 2.5h/page plus a fixed 2-3 months for publishing.

How long will book 2 be? It’s hard to say at this point. I already have 100 pages of first draft, and expect book 2 to be somewhat longer. The environment of an academy of wizards leaves a lot more room for sub-plots, and there won’t be a break point in the middle that forces a disconnection between the first half and second half of the story so I’ll be having more fun in that direction. I’m guessing 400-500 pages, but that’s totally subject to change. For now we’ll assume I have at least 300-400 more pages to write.

That implies 750 to 1000 hours of work. If I approach that like a full time job, it’s in the range of 5-6 months, but I’ll admit that I probably can’t write 8 hours a day every day. 5 hours is more likely before I get tired, loose focus and just need to do something else. Creativity comes in spurts of course, so there might be some 10h days and some days off… but 10h days are probably rare, because creating is also tiring, and there’s a good chance the last 3-4 hours of such a day will be drivel and need to be re-written anyway. So maybe 9 months or so? In the best case book 2 would probably take me a year from now, maybe sooner if full time focus speeds things up.

Scenario 2: I’m working full time as a consultant and writing evenings and weekends, 10h a week is a concerted consistent effort without entirely abandoning my wife or the rest of my life… In that case we are looking at 75-100 weeks, or about two years minimum. Life is rarely smooth, and something will likely disrupt my life in that time, so without instant best seller money, two to three years is more likely.

Scenario 3: We can imagine that my book experiences a bit more success, but not stupendous success. Let’s say it makes it to #1 in one category, maybe earning me 30-60k in a year. This is where there’s some good news. Since I am a consultant, I can arrange my life/work balance as I see fit, and a moderate success that generates tens of thousands of sales dollars will definitely allow me to consult part time and write part time. I don’t need to break all records to accelerate the process.

So if you want book two to come faster, you CAN help. The biggest problem selling a book is getting the reader to take a chance on spending money and (more importantly) time reading it. It is very hard for me to convince anyone, because nobody believes the author. Authors always think their book is great. I need your help to convince others to read it. If you want to help rate it it five stars, and leave a written review telling people what you thought of it.

Please bear in mind that any other rating will lower the overall average and reduce the number of readers. Four stars hurts more than it helps, and tells me you don’t really want the sequel any time soon, especially on Amazon or Good Reads. I’m not haranguing you or anything. That’s just the fact of how Amazon’s algorithms, and user behavior on Amazon is. I have no control over that.

If you want to use your own rating system on LibraryThing, Storylace, or The StoryGraph that’s fine, but Amazon and GoodReads directly display on the Amazon page and Amazon promotes higher rated books over lower rated ones.

On Amazon or GoodReads only five stars is good. Everything else is BAD.

So I’ll keep plugging as time allows, and I hope some of you will spread the word and help me move a bit faster with book two.

Promo Week Preliminary Results

Though there are still a few days left at $0.99, the email promos are all sent and sales are settling down a little. As such, the near term apex has probably been reached. I achieved the following as of this evening:

  • #16 best seller in Teen & Young Adult Wizards & Witches Fantasy
  • #17 best seller in Teen & Young Adult Coming of Age Fantasy eBooks
  • #36 best seller in Coming of age Fantasy eBooks
  • #47 best seller in Teen & Young Adult Epic Fantasy
  • #5,555 was my best Overall Sales Rank
  • ~120 orders (I’m guessing this will probably grow by another 10-20 before my promo ends)
  • ~10300 KENP read on Kindle Unlimited
  • Probably about 150-170 readers introduced to my book (approximately doubling total readership).
  • 3 people rated my book (so far)
  • 0 people wrote a review for my book (so far)
  • I made about $132 in royalties in the last 7 days, expecting $150 or so by end of the promo week.

Ratings and reviews of course come after people finish reading, so that may still grow. Any readers who want to see book 2 sooner rather than later can help by giving it 5 stars or 4 stars plus an insightful review… Any unexplained rating less than 5 stars is effectively saying “Don’t bother writing another”.

That sounds harsh, but how many 3 star books did you buy this year? None? Yeah, neither did anyone else… And I doubt Amazon ever recommends them either. Why would they waste screen space recommending a 3 star book when they’ve probably got a million or more 4 star and up options that the readers are much more likely to enjoy? The book market is is crazy competitive, and so if you aren’t near the top, you might as well be near the bottom.

To get the above results, I did the following

  • Put my book on $0.99 promotion
  • Advertised with amazon keyword ads (~$40)
  • Advertised on Facebook ($100)
  • Bought a BargainBooksy ($100)
  • Cashed in my free BookSends deal from my editor ($25 value)
  • Was reviewed by a booktuber (Fantasy Fiction Fanatics) just before the week started.
  • Posted repeatedly on Facebook, & twitter.

So financially, in the near term, this week was a loss of over $100. I knew that the advertising I set up would probably be at a loss, but I hoped to pile on as many factors as I could to reach as high as possible. The hope is that I will get some more ratings and reviews that make future sales easier, and build readership, and that will pay dividends in the future. Hopefully some of the readers will tell friends, give my book as a gift in the future or nominate me as a read for a book club.

I took notes as the week went along and thus have material for a blow by blow, and also will review and compare the BargainBooksy vs BookSends in the near future. Also stay tuned for a tiny super early teaser regarding Book 2!

My guess is that, all told, since release on July 25, I’ve had 300 people read my book. I may have put in as much as 60 hours of effort to get there (half that preparing and attending the book signing at WizardFest. Promoting is draining and expensive, so after today, I’ll be putting promotional activities on pause for a while so I can get back to doing things like writing book 2…

KDP Publishing Pitfall: Age Range

It’s inevitable that when doing something for the first time you’ll be bitten by something you didn’t know. Experience matters.

I’ve discovered that a single ‘+’ character mislead me and initially caused my books to be badly categorized on Amazon. When you are publishing your book you will likely come to this bit of the KDP web UI:

You might see this and think “I’ve kept language and violence out of my book. It’s OK for teens and older children, but it’s primarily written for adults.” That’s what I thought about my book, so I made the selection above thinking it would be equivalent to

Ages 11 and Up

This seems to make sense but it is WRONG. What you will actually get (when your book goes live) is something looking like this:

You might think Ah HA! I should leave the second drop down blank… But that just gets you a heaping bucket of ‘nope’. Amazon will not let you save the page if you only select one drop down. I DO see some books that have managed to get an “& UP” age range, but I have no idea how they managed it…

If anyone knows how to do that please leave a comment and tell me…

I also think that Amazon’s system is conceptually broken. Age and topic are conflated within the category hierarchy. Besides fixing their UI to provide an “& UP” option they should not have authors choosing a Young Adult as a category. They should have a content oriented categories telling readers the topic of what’s inside, and then a required minimum age, an optional maximum age and then check boxes for “Adult (21+)” “College Age (17-21)” “Teens (14-17)” “Young Adults (11-14)” “Children (6-11)” “Very Young(4-6)” “Baby (under 4)” and the ability to nominate one of the checked categories as primary. Thus the book can be ranked and marketed in all appropriate age ranges, for the appropriate content oriented audiences.

I would have selected 11 & up and checked the first 4 and then nominated Adult as primary because while the story is about a younger character, I’ve had lots of positive feedback from primarily adult ARC readers, and several adult customers.

Wizardfest Sellout!

Across three days at WizardFest in Boxborough, MA I sold out of all seventy-six books I was able to bring. I had ordered a total of eighty books, but had to reserve 1 to mail to the Library of Congress, 2 for Copyright, and one as a personal copy (I kept the one that got dog eared in shipping). If you missed this opportunity, of course it’s still available on Amazon

Thank you so much to all those who purchased a signed copy of my book, and I am now looking for the next opportunity to sign/sell books! If you have any suggestions as to where I can find another crowd full of avid fantasy fiction readers or somewhere you hope I’ll show up, let me know in the comments below!

Signing books at Wizard Fest!

This weekend (Friday the 25th through Sunday the 27th) I will have a booth at Wizard Fest New England in Boxborough MA. I will be selling and signing paperback copies of my new Fantasy fiction book Metamancer (at a price significantly below Amazon!), and I will also have free bookmarks available. I can sign those too, if you prefer eBooks. Come say “Hi” and chat about the book, being an author, publishing, fantasy fiction, or whatever else (Careful! If you get me started I can talk for hours about any of computers, aviation, cars, birds, biology… the list goes on…).

About W. I. Zard

William I. Zard is the pen name for Patrick G. Heck’s fantasy fiction writing. He was born in Ohio, but moved to Massachusetts at the age of ten. His originally intended career was Biology, and he earned a Bachelors and a Masters in Biology at Clark University and S. U. N. Y. Buffalo. However, he soon found that his hobby of computer programming offered substantially more lucrative opportunities. He spent most of a decade writing Java Web applications and then transitioned to enterprise search systems. Since 2012 he has been a successful independent consultant is a committer and PMC member for Apache Solr and Apache Lucene.

Despite his distinctly non-literary career thus far, he has always been an avid reader of fantasy and science fiction. This story started as the final project for his creative writing class at Clark University. Since the assignment was to write a “short story” and his writing quickly expanded to twenty-seven pages, with a lame tacked on ending, it wasn’t much of a success as a final project. However, the story wouldn’t leave his head and as new ideas arose he kept writing them down and sometimes adding to the text. After many years bursting with ideas and repeatedly having to re-read his own half written novel to get going again, he finally resolved to push forward and finish it. Nine months later it was ready for publication.

In addition to science, computers, and fiction he also enjoys autocross racing, computer games, the game of go, and flying airplanes. Only time (and sales numbers) will tell if he can turn his writing hobby into a third career. He certainly hopes to find time for at least three more books in the series.